High Impact B2B Sales Training for Founders & their Teams — from Startup to Scaleup.

This no-nonsense B2B sales training — a popular IAP course offered at MIT since 2008, and annual training at many top-tier accelerators around the world — provides startup- and scaleup-stage ventures a highly-accelerated education in B2B sales execution fundamentals, and the practical tools they need to grow their venture.Spinnaker training covers the entire B2B sales process, from lead to close, and the practices essential to sales success.

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Empowering founders worldwide with proven workshops, trusted accelerators, and measurable growth across industries

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Accelerators Supported

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b2B startups trained

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Training workshops Delivered

A Glimpse Into Our Training in Action

Explore moments from workshops, founder sessions, and team collaborations that highlight how we help ventures build confidence, sharpen sales strategies, and drive measurable growth.

Team Spinnaker

Highly-experienced sales practitioners who bring decades-long B2B sales skills and industry knowledge to help ventures with their most pressing sales strategy and execution needs.

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Jim MacDonald
Customer-facing organization builder
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Kent Summers
Founder & CEO of software ventures

Growing Any B2B Venture Relies on Learning Sales Execution Fundamentals

Fintech | Biotech | IoT | Energy | AI / ML | Telcom | Insurance | Transportation | Supply-Chain | Mobile | Certification & Compliance | Nutraceuticals | Aggrotech | Edtech | Healthcare | Cleantech | OceanTech | Life Science | E-Commerce | DoD / Mil / Aero | Manufacturing | CPG | Advanced Materials | Facilities | Business Services | Chemicals | Analytics | Gov't & Public Sector | Security | DevOps | Human Resources | POS | Robotics | Semiconductor | Sensors | Enterprise Software | VR / AR  | Data Storage | Content Mgmt. | CRM | Automotive | Fleet | Maritime | Medical Device | Crypto | Pharma | MedTech

DOWNLOAD THE B2B SALES TRAINING ONE PAGER PDF

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What Accelerators are Saying

MIT Venture Mentoring Service

Cambridge, MA

Our entrepreneurs enrolled in MIT VMS are ecstatic about Spinnaker's IAP Sales Course, and what he has done to turn an esoteric topic into practical procedures and advice that technical founders understand and can apply immediately to their business.  The material on enterprise sales makes a major difference in how our founders are now selling and the overall success with their ventures.

Harvard Business School

Cambridge MA

“The Harvard Business School has invited Kent to present at our school twice a year for the past six years. He shares very practical insights that are helpful to anyone from sales to management consulting and entrepreneurs alike. We learn a lot from him each year, and the only feedback we get is for more content like this. Kent’s material is gold for anyone starting a new business.”

Waves Ventures

Geneva, Switzerland

"As part of an acceleration program we run in partnership with MassChallenge, Kent Summers delivered a Sales Strategy training session to a cohort of experienced entrepreneurs growing their (mature) startups in challenging environments. Kent has no time to lose; every word is measured and his content is extremely sharp and to the point. More than being content packed on best practices on sales management, his training pinpoints the very essential elements that make the difference between performance and mediocrity in sales, and therefore the difference between success or failure in business. The training was extremely valuable, and to quote one of our (demanding) entrepreneurs: "it was pure gold."

Canadian Technology Accelerator

Boston MA

"An outstanding presentation you delivered at the CIC for the program Boston Trade Market. Your expertise and insights left an indelible impression on our startups, and we are immensely grateful for the invaluable knowledge. Your book has truly inspired us to delve deeper into the intricacies of sales, and we are eager to put your insights into practice. It was an absolute pleasure to learn from someone as knowledgeable and experienced as you, and we cannot thank you enough for taking the time to share your expertise with us."

MIT Venture Mentoring Service

Cambridge, MA

Our entrepreneurs enrolled in MIT VMS are ecstatic about Spinnaker's IAP Sales Course, and what he has done to turn an esoteric topic into practical procedures and advice that technical founders understand and can apply immediately to their business.  The material on enterprise sales makes a major difference in how our founders are now selling and the overall success with their ventures.

Harvard Business School

Cambridge MA

“The Harvard Business School has invited Kent to present at our school twice a year for the past six years. He shares very practical insights that are helpful to anyone from sales to management consulting and entrepreneurs alike. We learn a lot from him each year, and the only feedback we get is for more content like this. Kent’s material is gold for anyone starting a new business.”

Waves Ventures

Geneva, Switzerland

"As part of an acceleration program we run in partnership with MassChallenge, Kent Summers delivered a Sales Strategy training session to a cohort of experienced entrepreneurs growing their (mature) startups in challenging environments. Kent has no time to lose; every word is measured and his content is extremely sharp and to the point. More than being content packed on best practices on sales management, his training pinpoints the very essential elements that make the difference between performance and mediocrity in sales, and therefore the difference between success or failure in business. The training was extremely valuable, and to quote one of our (demanding) entrepreneurs: "it was pure gold."

Canadian Technology Accelerator

Boston MA

"An outstanding presentation you delivered at the CIC for the program Boston Trade Market. Your expertise and insights left an indelible impression on our startups, and we are immensely grateful for the invaluable knowledge. Your book has truly inspired us to delve deeper into the intricacies of sales, and we are eager to put your insights into practice. It was an absolute pleasure to learn from someone as knowledgeable and experienced as you, and we cannot thank you enough for taking the time to share your expertise with us."

MIT Venture Mentoring Service

Cambridge, MA

Our entrepreneurs enrolled in MIT VMS are ecstatic about Spinnaker's IAP Sales Course, and what he has done to turn an esoteric topic into practical procedures and advice that technical founders understand and can apply immediately to their business.  The material on enterprise sales makes a major difference in how our founders are now selling and the overall success with their ventures.

Harvard Business School

Cambridge MA

“The Harvard Business School has invited Kent to present at our school twice a year for the past six years. He shares very practical insights that are helpful to anyone from sales to management consulting and entrepreneurs alike. We learn a lot from him each year, and the only feedback we get is for more content like this. Kent’s material is gold for anyone starting a new business.”

Waves Ventures

Geneva, Switzerland

"As part of an acceleration program we run in partnership with MassChallenge, Kent Summers delivered a Sales Strategy training session to a cohort of experienced entrepreneurs growing their (mature) startups in challenging environments. Kent has no time to lose; every word is measured and his content is extremely sharp and to the point. More than being content packed on best practices on sales management, his training pinpoints the very essential elements that make the difference between performance and mediocrity in sales, and therefore the difference between success or failure in business. The training was extremely valuable, and to quote one of our (demanding) entrepreneurs: "it was pure gold."

Canadian Technology Accelerator

Boston MA

"An outstanding presentation you delivered at the CIC for the program Boston Trade Market. Your expertise and insights left an indelible impression on our startups, and we are immensely grateful for the invaluable knowledge. Your book has truly inspired us to delve deeper into the intricacies of sales, and we are eager to put your insights into practice. It was an absolute pleasure to learn from someone as knowledgeable and experienced as you, and we cannot thank you enough for taking the time to share your expertise with us."

Ready to Accelerate Your Startup’s Sales?

Don’t wait to grow—partner with Spinnaker and get the expert guidance, practical tools, and proven strategies your team needs to close more deals, scale faster, and achieve measurable results.
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