About us

We believe every founders deserve more than just theory—they need practical strategies that deliver results. At Spinnaker, our mission is to equip B2B startup ventures with the tools, coaching, and confidence to build a repeatable a sales process. From early-stage ventures to scaling teams, we stand behind you at every step of the journey

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We exist to help B2B founders and their teams transform sales challenges into scalable growth opportunities.

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Five Star

2,652 rating

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Fully satisfied
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Our Mission
At Spinnaker, our mission is simple: empower startups to build sales processes that work. We believe founders shouldn’t struggle alone to figure out sales. With the right coaching, methodology, and hands-on guidance, every startup venture can achieve predictable growth.
Global Impact
We aim to present opportunities for startup ventures worldwide, bringing a global perspective that adapts to diverse markets and industries.
Collaborative Partnership
We believe growth happens through collaboration—working side by side with founders to turn strategies into measurable success.
Practical Excellence
Our mission is not just to advise but to equip teams with actionable, battle-tested tools that deliver real, repeatable results.
Lasting Success
We are committed to building systems that ensure long-term sales growth, helping startup ventures achieve consistent wins and scalability.

How We Work

We combine proven sales methodologies with practical, real-world coaching.Our approach is not theory-heavy; it’s hands-on, actionable, and tailored to each venture’s product, market, and team structure.

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Personalized Coaching

We work closely with your team to define and refine a sales process and improve skills.

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Proven Strategies

Using time-tested methods to accelerate deal closures and drive growth.

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Measurable Results

Defining and focusing on clear outcomes that boost business success.

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Team Empowerment

Equipping your team with tools and knowledge for lasting sales performance.

Team Spinnaker

Highly-experienced sales practitioners who bring decades-long B2B sales skills and industry knowledge to help ventures with their most pressing sales strategy and execution needs.

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Jim MacDonald
Customer-facing organization builder
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Kent Summers
Founder & CEO of software ventures

Ready to Accelerate Sales?

Don’t wait to grow—partner with Spinnaker and get the expert guidance, practical tools, and proven methodology your team needs to close more deals, scale faster, and achieve measurable results.
Book a Call