At Spinnaker, we've been there. We understand the challenges B2B startups face when building and scaling sales. Our proven track record, deep enterprise sales expertise, and global accelerator partnerships ensure that every founder we coach gets practical, results-driven strategies that work in the real world.
We engage directly with founders and their market-facing teams to transform sales operations using our proven methodology. Our ventures achieve measurable results: validated product-market fit, robust pipelines, disciplined qualification processes, new customer wins, and sustained revenue growth. And with every project we build comprehensive reporting systems and transfer critical skills to ensure these outcomes continue long after the engagement ends.
Kent helped us evolve from building technology to building a real business. His insights in enterprise sales, product market fit, and early stage company building were truly critical for us. The last ten months have been a huge turnaround for us — and I trace it all back to meeting Kent and learning how to sell.
Having participated in various sales bootcamps previously, I was amazed by the hands-on, practical approach of Spinnaker Sales Group's coaching, tailored precisely to our business needs. Through Jim's guidance, we not only refined our customer profile and crafted a comprehensive sales playbook but also forged a strategic channel partnership with a respected industry player. Jim's insights into identifying key areas for support were spot on, which directly led to our first sales hire. His effective development of our sales process has been instrumental in reaching this milestone. In sales, it’s rare to find someone who truly 'walks the talk,' but Jim delivered with both commitment and results
As we headed toward a successful year end, we engaged Spinnaker Sales Group to help uplevel our sales capabilities and processes to support continued growth in the new year.During the coaching, Jim upleveled our sales skills, improved and streamlined our sales process, designed a sales compensation strategy to properly incentivize our sellers, and eliminated bottlenecks in our emerging channel sales strategy. Spinnaker was a tremendous help in positioning us for success in the new year!
"A masterclass in supercharging sales! Our work with Kent has accelerated our pathway to scale by adding value to our core sales processes, team sales skills development, and has improved the overall quality of engagements we have with our prospects on a daily basis.Having attended Kent's sales workshop, we subsequently engaged Spinnaker coaching over the past two years to support us with scaling sales. Revenue growth has exceeded our expectations. We have more than doubled our conversion rate across the US and internationally, and our top-line has grown by 2x each year! Kent and his team are seasoned sales professionals who can simplify complex problems
Kent helped us evolve from building technology to building a real business. His insights in enterprise sales, product market fit, and early stage company building were truly critical for us. The last ten months have been a huge turnaround for us — and I trace it all back to meeting Kent and learning how to sell.
Having participated in various sales bootcamps previously, I was amazed by the hands-on, practical approach of Spinnaker Sales Group's coaching, tailored precisely to our business needs. Through Jim's guidance, we not only refined our customer profile and crafted a comprehensive sales playbook but also forged a strategic channel partnership with a respected industry player. Jim's insights into identifying key areas for support were spot on, which directly led to our first sales hire. His effective development of our sales process has been instrumental in reaching this milestone. In sales, it’s rare to find someone who truly 'walks the talk,' but Jim delivered with both commitment and results
As we headed toward a successful year end, we engaged Spinnaker Sales Group to help uplevel our sales capabilities and processes to support continued growth in the new year.During the coaching, Jim upleveled our sales skills, improved and streamlined our sales process, designed a sales compensation strategy to properly incentivize our sellers, and eliminated bottlenecks in our emerging channel sales strategy. Spinnaker was a tremendous help in positioning us for success in the new year!
"A masterclass in supercharging sales! Our work with Kent has accelerated our pathway to scale by adding value to our core sales processes, team sales skills development, and has improved the overall quality of engagements we have with our prospects on a daily basis.Having attended Kent's sales workshop, we subsequently engaged Spinnaker coaching over the past two years to support us with scaling sales. Revenue growth has exceeded our expectations. We have more than doubled our conversion rate across the US and internationally, and our top-line has grown by 2x each year! Kent and his team are seasoned sales professionals who can simplify complex problems
Our no-nonsense B2B sales training — a popular week-long IAP course offered at MIT since 2008, and annual training at many top-tier accelerators around the world—provides startup-and scale up-stage ventures a highly-accelerated education in B2B sales execution fundamentals, along with the practical tools they need to evaluate and grow their ventures.
Cambridge, MA
Our entrepreneurs enrolled in MIT VMS are ecstatic about Spinnaker's IAP Sales Course, and what he has done to turn an esoteric topic into practical procedures and advice that technical founders understand and can apply immediately to their business. The material on enterprise sales makes a major difference in how our founders are now selling and the overall success with their ventures.
Cambridge MA
“The Harvard Business School has invited Kent to present at our school twice a year for the past six years. He shares very practical insights that are helpful to anyone from sales to management consulting and entrepreneurs alike. We learn a lot from him each year, and the only feedback we get is for more content like this. Kent’s material is gold for anyone starting a new business.”
Geneva, Switzerland
"As part of an acceleration program we run in partnership with MassChallenge, Kent Summers delivered a Sales Strategy training session to a cohort of experienced entrepreneurs growing their (mature) startups in challenging environments. Kent has no time to lose; every word is measured and his content is extremely sharp and to the point. More than being content packed on best practices on sales management, his training pinpoints the very essential elements that make the difference between performance and mediocrity in sales, and therefore the difference between success or failure in business. The training was extremely valuable, and to quote one of our (demanding) entrepreneurs: "it was pure gold."
Boston MA
"An outstanding presentation you delivered at the CIC for the program Boston Trade Market. Your expertise and insights left an indelible impression on our startups, and we are immensely grateful for the invaluable knowledge. Your book has truly inspired us to delve deeper into the intricacies of sales, and we are eager to put your insights into practice. It was an absolute pleasure to learn from someone as knowledgeable and experienced as you, and we cannot thank you enough for taking the time to share your expertise with us."
Cambridge, MA
Our entrepreneurs enrolled in MIT VMS are ecstatic about Spinnaker's IAP Sales Course, and what he has done to turn an esoteric topic into practical procedures and advice that technical founders understand and can apply immediately to their business. The material on enterprise sales makes a major difference in how our founders are now selling and the overall success with their ventures.
Cambridge MA
“The Harvard Business School has invited Kent to present at our school twice a year for the past six years. He shares very practical insights that are helpful to anyone from sales to management consulting and entrepreneurs alike. We learn a lot from him each year, and the only feedback we get is for more content like this. Kent’s material is gold for anyone starting a new business.”
Geneva, Switzerland
"As part of an acceleration program we run in partnership with MassChallenge, Kent Summers delivered a Sales Strategy training session to a cohort of experienced entrepreneurs growing their (mature) startups in challenging environments. Kent has no time to lose; every word is measured and his content is extremely sharp and to the point. More than being content packed on best practices on sales management, his training pinpoints the very essential elements that make the difference between performance and mediocrity in sales, and therefore the difference between success or failure in business. The training was extremely valuable, and to quote one of our (demanding) entrepreneurs: "it was pure gold."
Boston MA
"An outstanding presentation you delivered at the CIC for the program Boston Trade Market. Your expertise and insights left an indelible impression on our startups, and we are immensely grateful for the invaluable knowledge. Your book has truly inspired us to delve deeper into the intricacies of sales, and we are eager to put your insights into practice. It was an absolute pleasure to learn from someone as knowledgeable and experienced as you, and we cannot thank you enough for taking the time to share your expertise with us."
Cambridge, MA
Our entrepreneurs enrolled in MIT VMS are ecstatic about Spinnaker's IAP Sales Course, and what he has done to turn an esoteric topic into practical procedures and advice that technical founders understand and can apply immediately to their business. The material on enterprise sales makes a major difference in how our founders are now selling and the overall success with their ventures.
Cambridge MA
“The Harvard Business School has invited Kent to present at our school twice a year for the past six years. He shares very practical insights that are helpful to anyone from sales to management consulting and entrepreneurs alike. We learn a lot from him each year, and the only feedback we get is for more content like this. Kent’s material is gold for anyone starting a new business.”
Geneva, Switzerland
"As part of an acceleration program we run in partnership with MassChallenge, Kent Summers delivered a Sales Strategy training session to a cohort of experienced entrepreneurs growing their (mature) startups in challenging environments. Kent has no time to lose; every word is measured and his content is extremely sharp and to the point. More than being content packed on best practices on sales management, his training pinpoints the very essential elements that make the difference between performance and mediocrity in sales, and therefore the difference between success or failure in business. The training was extremely valuable, and to quote one of our (demanding) entrepreneurs: "it was pure gold."
Boston MA
"An outstanding presentation you delivered at the CIC for the program Boston Trade Market. Your expertise and insights left an indelible impression on our startups, and we are immensely grateful for the invaluable knowledge. Your book has truly inspired us to delve deeper into the intricacies of sales, and we are eager to put your insights into practice. It was an absolute pleasure to learn from someone as knowledgeable and experienced as you, and we cannot thank you enough for taking the time to share your expertise with us."