We roll up our sleeves with founders and the market-facing team to build sales execution skills and a repeatable sales process, focused on active deals in the pipeline. New customers and revenue growth is how we keep score.
We apply proven B2B sales practices to the unique product and market execution needs of individual ventures, from lead to close to customer lifetime value. Founders and their sales teams receive the personal guidance and attention they need to develop effective sales execution practices, and make smarter decisions for growth.
Spinnaker coaching focuses exclusively on customer and revenue growth. Many of things that founders need to do to land first customers do not scale, and eventually become barriers to growth. Sales roles, responsibilities, and skill-sets must continually evolve, to create the right conditions for the next stage of growth.
DEATHTECH
"A masterclass in supercharging sales! Our work with Kent has accelerated our pathway to scale by adding value to our core sales processes, team sales skills development, and has improved the overall quality of engagements we have with our prospects on a daily basis.
Having attended Kent's sales workshop, we subsequently engaged S
DEATHTECH
"A masterclass in supercharging sales! Our work with Kent has accelerated our pathway to scale by adding value to our core sales processes, team sales skills development, and has improved the overall quality of engagements we have with our prospects on a daily basis.
Having attended Kent's sales workshop, we subsequently engaged Spinnaker coaching over the past two years to support us with scaling sales. Revenue growth has exceeded our expectations. We have more than doubled our conversion rate across the US and internationally, and our top-line has grown by 2x each year!
Kent and his team are seasoned sales professionals who can simplify complex problems, provide creative and practical solutions to each step of the sales process, and offer the skills coaching your team needs to improve sales performance for scale. A high quality experience, and highly recommended!"
HEALTHCARE ANALYTICS
"As we headed toward a successful year end, we engaged Spinnaker Sales Group to help uplevel our sales capabilities and processes to support continued growth in the new year.
During the coaching, Jim upleveled our sales skills, improved and streamlined our sales process, designed a sales compensation strategy to properl
HEALTHCARE ANALYTICS
"As we headed toward a successful year end, we engaged Spinnaker Sales Group to help uplevel our sales capabilities and processes to support continued growth in the new year.
During the coaching, Jim upleveled our sales skills, improved and streamlined our sales process, designed a sales compensation strategy to properly incentivize our sellers, and eliminated bottlenecks in our emerging channel sales strategy.
Spinnaker was a tremendous help in positioning us for success in the new year!"
MEDICAL DEVICE
"Having participated in various sales bootcamps previously, I was amazed by the hands-on, practical approach of Spinnaker Sales Group's coaching, tailored precisely to our business needs.
Through their guidance, we not only refined our customer profile and crafted a comprehensive sales playbook but also forged a strategic cha
MEDICAL DEVICE
"Having participated in various sales bootcamps previously, I was amazed by the hands-on, practical approach of Spinnaker Sales Group's coaching, tailored precisely to our business needs.
Through their guidance, we not only refined our customer profile and crafted a comprehensive sales playbook but also forged a strategic channel partnership with a respected industry player. We also successfully onboarded our first full-time inside salesperson.
Their expertise has truly revolutionized our sales strategy, providing a solid foundation for future growth."
CRYPTO INFRASTRUCTURE
"Kent helped us evolve from building technology to building a real business. His insights in enterprise sales, product market fit, and early stage company building were truly critical for us. He's also a fantastic human."
B2B Sales Coaching 1-pager (pdf)
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