This no-nonsense B2B sales training — a popular IAP course offered at MIT since 2008, and annual training at many top-tier accelerators around the world — provides startup- and scaleup-stage founders and their market-facing teams a highly-accelerated education in B2B sales execution fundamentals.
In five intensive half-day sessions, we cover the entire B2B sales process, from lead to close. Each session is packed with practical insights, tools, execution skills, and real-world examples that early-stage ventures can put into practice right away to accelerate customer adoption and revenue growth.
WHO SHOULD ATTEND: B2B Founders and their customer-facing teams in the startup- to scaleup stages of growth — from pre-revenue through series B — regardless of product category or industry focus.
Fintech | Biotech | IoT | Energy | AI / ML | Telcom | Insurance | Transportation | Supply-Chain | Mobile | Certification & Compliance | Nutraceuticals | Aggrotech | Edtech | Healthcare | Cleantech | OceanTech | Life Science | E-Commerce | DoD / Mil / Aero | Manufacturing | CPG | Advanced Materials | Facilities | Business Services | Chemicals | Analytics | Gov't & Public Sector | Security | DevOps | Human Resources | POS | Robotics | Semiconductor | Sensors | Enterprise Software | VR / AR | Data Storage | Content Mgmt. | CRM | Automotive | Fleet | Maritime | Medical Device | Crypto
“Our entrepreneurs enrolled in MIT VMS are ecstatic about Kent’s IAP Sales Course, and what he has done to turn an esoteric topic into practical procedures and advice that technical founders understand and can apply immediately to their business. Kent’s material on enterprise sales makes a major difference in how our founders are now selling and the overall success with their new ventures.”
“Kent Summers hit the ‘ball out of the park’ with his Sales crash course for our entrepreneurs and their sales professionals. He loads the sessions with practical examples of sales situations, real case studies, characteristics of successful sales people while also providing a realistic methodology for developing the sales process and establishing KPI’s. We wholeheartedly recommend any organization supporting startups to bring Kent in for this powerhouse workshop.”
“Kent Summers is a master at engaging entrepreneurs and revving them up on implementing effective sales practices. He is witty and seasoned and delivers real-world anecdotes from the trenches that hammer home his key points. One of our city’s most successful tech founders remarked afterwards that he wished he had met Kent eight years ago so he could have avoided so much headache and built his sales organization effectively from the start. We have invited Kent to Asheville five times, and we can’t wait to have him back!”
“The Harvard Business School has invited Kent to present at our school twice a year for the past six years. He shares very practical insights that are helpful to anyone from sales to management consulting and entrepreneurs alike. We learn a lot from him each year, and the only feedback we get is for more content like this. Kent’s material is gold for anyone starting a new business.”
"An outstanding presentation you delivered at the CIC for the program Boston Trade Market. Your expertise and insights left an indelible impression on our startups, and we are immensely grateful for the invaluable knowledge. Your book has truly inspired us to delve deeper into the intricacies of sales, and we are eager to put your insights into practice. It was an absolute pleasure to learn from someone as knowledgeable and experienced as you, and we cannot thank you enough for taking the time to share your expertise with us."
"Thanks to Kent Summers for leading another incredible Sales Bootcamp series for TiE ScaleUp! Our entrepreneurs loved learning about his disciplined and methodological approach to sales. Kent's ability to outline how to intentionally shape sales processes and teams alongside company growth is simply phenomenal. Kent is a true master of the craft, and we're so fortunate to have him!"
"As part of an acceleration program we run in partnership with MassChallenge, Kent Summers delivered a Sales Strategy training session to a cohort of experienced entrepreneurs growing their (mature) startups in challenging environments. Kent has no time to lose; every word is measured and his content is extremely sharp and to the point. More than being content packed on best practices on sales management, his training pinpoints the very essential elements that make the difference between performance and mediocrity in sales, and therefore the difference between success or failure in business. The training was extremely valuable, and to quote one of our (demanding) entrepreneurs: "it was pure gold."
"Wow what a week! Our CTA companies from 3 programs spent more than 14 hours learning real-world sales strategy, skills and tactics from seasoned serial entrepreneur Kent Summers. The knowledge from these sessions are invaluable for our cohort participants who are at important stages of commercialization. We had a single request to Kent Summers, to "wow" our Canadian entrepreneurs, and I can definitely say he went above and beyond!"
“Every year we bring CEOs from Northern Ireland’s most promising innovation companies to Boston for intensive training with Kent Summers to cover B2B sales. The feedback is always tremendous, and the impact to our company’s revenue growth is compelling. Kent’s sales training is an essential part of our program’s success.”
Spinnaker Sales Workshop (pdf)
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This course is FREE to MA-based orgs that qualify for reimbursement through the Commonwealth Corp. Workforce Training Fund Express Program.
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